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Commerce Innovations: Lenovo and Kele Leading the Way in B2B E-commerce
Utilizing the most recent
developments in integrated commerce technology and artificial intelligence
(AI), computer maker Lenovo and building automation equipment producer and
distributor Kele can enhance income, decrease operating expenses, and foster
client loyalty. In the recently released research, "Pacing B2B Ecommerce
Trends," we discuss their tactics as well as other B2B ecommerce advancements.
With the use of artificial intelligence-enhanced omnichannel
personalization tools, Kele Inc. is increasing consumer engagement and revenue.
The producer and distributor focus on automated control products for industrial
and commercial structures. For Kele, retaining clients in a cutthroat industry
depends on a high-performance level of personalization.
"Failing to swiftly provide a relevant,
personalized experience — whether through self-service e-commerce or telephone
interactions — could result in missed opportunities to acquire new customer
accounts or expand existing relationships," warns John Strawn, chief
marketing officer at Kele.
A group of cutting-edge technologies, according to him, are a
key component of that experience. These technologies can instantaneously
recognize customers and then show them pertinent products that are in line with
their preferences. Over 100,000 SKUs make up the extensive selection offered by
Kele. It serves building automation systems controlling functions in commercial
and industrial environments such as HVAC, lighting, flow, and security.
According to Strawn, five years ago, it would not have been
able to synthesize data on product and consumer intent from all sources and
make judgments instantly. The interface between consumers and these goods is
streamlined thanks in large part to artificial intelligence (AI), which ensures
a speedy and smooth experience to better understand your customers' wants and
offer them across channels.
The chief technology officer of Kele, Stephen Rudolph, agrees
that AI is still in its infancy. However, he draws attention to its
extraordinary potential to have an impact on industries like marketing and
software development, greatly enhancing the effectiveness and productivity of
related teams.
Lenovo's income almost doubled thanks to search results
Lenovo, a computer maker and marketer, knew it wanted to
improve the search functionality of its online store. The change resulted in a
95% increase in search result income.
Director of global search Marc Desormeau claims that "we
index half a million records every 12 hours." "Everything, including
the data feed, product details, costs, price lists, and items we
sell."
"We're looking at customers who are coming to us
organically to inform some of our investments in SEM," he continues.
"We are utilizing the data from our search engagements." Then, how do
they use the site search on our website? How may some of that data be combined
to provide a better overall experience?
Lenovo therefore improved the site search functionality. The
design of the site search technology was replaced by AI-powered capabilities.
In the recently released research, "B2B E-commerce
Trends," Kele, Lenovo, and other businesses and industry experts discuss
B2B trends resulting in "unified commerce" experiences that are
essential for engaging today's B2B buyers and differentiating themselves in an
increasingly crowded multichannel market.
You can download the Pacing B2B E-commerce Trends report
for free.
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